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About Us

Swim Mart offers the best selection of designer swimwear, resort wear & beach accessories throughout Florida. Established in 1989 and known for exceptional customer service, our swimsuit specialists are trained in helping you find the perfect swimsuit.

We started as a single store in Sarasota, Florida in 1989 with a simple mission: to provide the perfect suit for every body. Reader's choice magazine has awarded Swim Mart as the best place to buy swimwear and our stores have been voted # 1 in swimwear since 1999.

Swim Mart (along with sister companies Swim City and Swim & Play) has expanded to nine stores throughout the state of Florida. Swim Mart is sucessful today because of the vision of husband and wife T.J and Judy Johnson. Swim Mart became one of the most succesful swimwear chains in the state of Florida. At Swim Mart, we don't just sell you a swimsuit, our swimsuit specialist will fit you!

Swim Mart has one of the largest selection of designer swimwear and resortwear for the entire family including special needs: Maternity, Mastectomy, Long Torso, Plus Sizes etc. Whether you're looking for men's board shorts, women's bikinis, sunglasses, sandals, sunprotective clothing, beach hats, sunscreen, or designer jewelry, Swim Mart has you covered.

Some of our brands include: Anne Cole, Beach House, Billabong, Bleu by Rod Beattie, Body Glove, Cabana Life, Carmen Marc Valvo, Coolibar, Corkcicle, Costa, 7 Diamonds, Elan, Flomotion, Gottex, Hemlock Hats, Hurley, Kate Spade, Kenneth Cole, L Space, La Blanca, Lokai, Luli Fama, Maaji, Magicsuit, Maryan Melhorn, Michael Kors, Miraclesuit, Mud Pie, Nanette Lepore, Nike, Oakley, OluKai, O’Neill, Patagonia, Profile by Gottex, Pura Vida, Quiksilver, Ralph Lauren, Ray Ban, Rip Curl, Reebok, Reef, Roxy, Sanuk, Seafolly, Tommy Bahama, T.H.E., Tory Burch, Trina Turk, Vera Bradley, Vince Camuto, Volcom, and much more!

As Swim Mart continues to grow, we mantain our focus in being your number one choice for swimwear, resortwear, and beach accessories.

Your satisfaction is our number one priority, and we strive to give the most enjoyable shopping experience possible!

If you have any questions or comments, please call our toll free number at 1-800-210-6221 during business hours (8:30am-5:00pm EST) or email us at